Wednesday, October 22, 2014

Volvo Car Group President & CEO Hakan Samuelsson to Headline at the LA Auto Show's Connected Car Expo

-- Volvo Joins Audi, Ford, Jaguar Land Rover and NVIDIA to break news at technology specific press and trade day on Nov. 18  
technology specific press and trade day on Nov. 18 
 

The Los Angeles Auto Show's Connected Car Expo(R) (
http://connectedcarexpo.com ) (CCE), the auto industry's authoritative gathering of automotive and technology leaders, announced today that Volvo Car Group President and CEO, HÃ¥kan Samuelsson, will be the headline speaker at the Nov. 18 conference.  Volvo is one of several automakers and technology companies already set to make groundbreaking technology news and discuss how the connected car will define and shape the future of transportation. 

In an exclusive interview with CNET's Brian Cooley, Samuelsson will share his vision for the future of not just Volvo, but the entire automotive industry, and explain how he intends to make good on his promise that no one would be killed or seriously injured in a Volvo vehicle by 2020. 

Samuelsson will also present at a press conference to debut the brand's "Drive Me" autonomous vehicle (showcasing autonomous lane following, speed adaption and merging traffic capabilities). At the helm since 2012, the Swedish automaker's chief executive is credited with orchestrating the brand's successful comeback to emerge as one of the most technologically advanced premium brands on the market. 


In addition to the Volvo news, Audi and NVIDIA will demonstrate how automotive innovation and infotainment are accelerating by bringing the development cycles of cars in line with the latest consumer electronic breakthroughs.  Both companies will also preview what's to come with the next generation of Audi's modular infotainment platform (MIB), powered by NVIDIA.

Ford will have an important presence at CCE, featuring the company's Connected Car-Connected City App Pursuit finalists.  The finalists used data generated by Ford vehicles and gathered from the City of Los Angeles respectively, to create innovative apps during the first phase of the App Pursuit that took place at Super Mobility Week in September.  The winner of Ford's competition will be announced at the LA Auto Show's Connected City Summit on Thursday, Nov. 20. 

Jaguar Land Rover is the latest automaker to announce that it will make big news and exhibit at CCE. The British luxury automaker will be holding its news conference about new technology coming to its product lines on Tuesday, Nov. 18 (details are yet to be announced).

While not holding an official press conference, both Hyundai and GM's OnStar will be making news at CCE.  Hyundai will showcase its core interior design principles of safety, intuitiveness and simplicity inside its CCE booth.  Executives will demonstrate the Genesis Intelligent Assistant, Blue Link 3.0 app, Assurance Car Care in-vehicle app, Android Auto and Apple CarPlay.  Hyundai expects to be one of the first manufacturers to bring CarPlay and Android Auto to market. 

OnStar will be demonstrating its newest generation of telematics with 4G LTE connectivity, which will bring integrated Wi-Fi hotspots and other enhancements to more than 30 Buick, Cadillac, Chevrolet and GMC vehicles by the end of 2014; OnStar will also be illustrating the possibilities of a vehicle with an embedded high-speed data connection. 

On Nov. 18, all press conferences will be held on the floor of CCE.  All registered CCE attendees as well as journalists registered for the LA Auto Show Press and Trade Days are welcome to attend.  Only the CCE exhibit areas (located in South Hall Lobby) will be open on Nov. 18; all remaining halls will be accessible on Nov. 19 and 20. 

In addition to the exhibit areas and press conferences, CCE will feature a full day of presentations and expert talks.  Show organizers are introducing the Connected City Summit (http://laautoshow.com/connected-city-summit ) on Nov. 20.  

This new event will assemble leaders in the automotive, technology and government sectors to address issues including infrastructure, cyber security and urban architecture evolution.  To see the full three day schedule of events please visit http://connectedcarexpo.com/schedule/.


For additional information on CCE, LA Auto Show and Connected City Summit please visit: ConnectedCarExpo.com (http://connectedcarexpo.com), LAAutoShow.com (http://laautoshow.com ) and LAAutoShow.com/Connected-City-Summit (http://laautoshow.com/connected-city-summit).

Tuesday, October 21, 2014

MediaMath Acquires Social Advertising Platform Upcast to Enhance Social Media Offering

- Upcast Technology Offers MediaMath Clients Large-Scale Social Ad Campaign Management and Optimization on Facebook and Twitter.
MediaMath today announced its acquisition of Upcast, a powerful social advertising technology platform (http://www.mediamath.com/upcastsocial/?utm_source=PR), to further empower agencies and brands to take advantage of the growing digital marketing opportunities afforded by Facebook, Twitter, and other emerging social media companies.

Headquartered in the U.K. and with presence in Singapore, Berlin, Dublin, and Warsaw, Upcast is a Facebook Preferred Marketing Developer (PMD) and Twitter Marketing Platform Partner serving clients worldwide. Through seamless integration with these social networks, Upcast enables marketers to create, manage, and optimize large-scale social advertising campaigns, and provides full visibility into campaign performance to help marketers improve ROI. The acquisition expands upon MediaMath's current social offerings via the Facebook Exchange (FBX) and Twitter Tailored Audiences solutions.

"Our mission is to empower marketers with the tools to unify marketing efforts across all digital channels, and we felt it was critical to expand on our existing social offering with the acquisition of a leading platform in the space," said Ari Buchalter, MediaMath's Chief Operating Officer. "We evaluated dozens of companies in search of a market leader integrated with multiple platforms, with robust and flexible technology, a proven best-in-class product, a truly global presence, and a strong team with a proven track record. Upcast was far and away the clear choice. We're excited to integrate their technology into the TerminalOne platform."

"MediaMath has been a key Resonate partner in helping us engage audiences defined by our unique values and motivations data," said Andy Hunn, COO of Resonate. "The acquisition of Upcast and their social media capabilities will significantly advance the execution of cross-channel campaigns with a more unified view of our customers' advertising and audiences."

The addition of Upcast's best-in-class social ad management tool reinforces TerminalOne's position as the central operating system for marketers (http://www.mediamath.com) seeking a single platform that effectively engages their target audiences across a fragmented media landscape.

"As social channels expand their advertising capabilities, marketers and brands will require the right technology partner that is capable of developing robust and differentiating features with great speed and agility," said Patrick Dawson, Managing Partner of Upcast. "By marrying Upcast's agile technology with TerminalOne, marketers gain a more complete view of their digital advertising, maximizing scale and efficiency across all channels."

Grant Muckle, Managing Partner of Upcast, also commented, "MediaMath shares our vision for a dynamic, technology-driven, and SaaS-centric future for marketing, and we look forward to continuing to deliver on the promise of social media advertising as part of the MediaMath family."

Advertisers looking to learn more about how Upcast's solution can transform their social marketing efforts, click here (http://www.mediamath.com/upcastsocial/?utm_source=PR). 


photo credit: Kris Olin via photopin cc

Monday, October 20, 2014

BIZOL is the First German Motor Oil Manufacturer to Receive the Prestigious IAIR Award as Best Company for Innovation and Leadership


Highest quality standards with 100% consumer transparency and protection

    - The IAIR Award winners include Nobel Prize winners such as Michael Spence
      and Thomas Piketty and IAIR contributors Joseph E. Stiglitz, Nouriel 
      Roubini, Laura Tyson, Yu Yongding, Kenneth Rogoff, Daniel Gros and 
      Raghuram Rajan.
    - Past winners include companies such as: IBM, BASF, Daimler, Royal Dutch 
      Shell, Cartier, Fedex, and ABB.

The winners of the world's leading ranking and prize for excellence in the global economy and sustainability were announced. Boris Tatievski, the Founder and CEO of BIZOL, received the IAIR Award as best company for Innovation and Leadership. BIZOL is the first German motor oil manufacturer to receive such a prestigious award; in fact, the IAIR Award has been granted in almost all industries, but never in the German motor oil category, until now.

BIZOL's new and innovative motor oils meet and exceed the standards of the German automotive industry based on highest quality standards with 100% consumer transparency and protection.

"Other than in Germany, partial Synthetic Motor Oils can be labelled as Fully Synthetic Motor Oils. This is not allowed in BIZOL because according to German Law we need to clearly label Fully Synthetic and Partial Synthetic motor oils. Receiving such a prestigious award speaks for itself. We have again achieved our goal," BIZOL CEO, Boris Tatievski says proudly.

About BIZOL
BIZOL is a German manufacturer of innovative motor oils and other technical fluids. The company was founded in Germany in 1998 and its products are now sold in 65 countries. Over the next three years, BIZOL products will be sold in 100 countries: 
http://www.bizol.com/en/awards/iair-award

Sunday, October 19, 2014

EC Technology Continues to Dazzle on Amazon.com


EC Technology (http://www.iectechnology.com), which provides consumers with affordably priced, high quality consumer electronics products, entered the North American and European markets via Amazon.com in 2012 and has quickly differentiated itself from its competitors by catering to tech-savvy consumers. 

The company, which has more than 500,000 customers worldwide and offers a trading platform for its e-commerce partners, has achieved phenomenal success since being founded in April 2012.

Anchored by its sound management system and forward thinking marketing team, the company decided to enter the North American and European markets after identifying a need for high quality electronic products.

Its collection of consumer electronic products ranges from phone and tablet cases to Bluetooth keyboards, external batteries, charges and much more. Top selling products include but are not limited to iPhone 4S and iPhone 5 cases.

Going the Extra Mile
Offering high quality products and the convenience that comes with using them, EC Technology is composed of a "multinational team of techies" that are able to approach all angles from both the corporate and consumer perspectives.

This has resulted in an unparalleled emphasis on both customer service and digital high-tech product development. EC customer support is like a breath of fresh air for those frustrated by the lackadaisical service offered by some competitors.

Customer support staff don't just look to answer questions but to also provide solutions to issues that may or not come up in the future. Going the extra mile is a must at EC Technology and the company continues to brainstorm new ways to deliver added value to its customers. 

Meticulously pouring through candidate products, the staff at EC Technology only select products for its collection that are proven to not only be useful, but also daring and of the highest quality possible. "We don't emphasize having the largest possible selection of products; we emphasize selecting top notch products that satisfy customer needs. This is about sharing high quality products with people all around the world," said Luis Lee, EC's Director of Marketing. 

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