With close to 13 million active users and only one million or so less than Facebook, dealerships that fail to incorporate YouTube in their internet marketing strategies are missing a massive opportunity to promote their brand, generate more sales and get a top-five organic placement in Google search.
Suntory, the savvy Japanese manufacturer of food and drink products did it by creating this off-the-wall video http://youtu.be/qHFr1_md3Ok0 featuring two Japanese school girls performing Ninja-like stunts while chasing each other around the central Pacific town of Atami. In just the first 11 days after its posting in July of last year it registered five million views on YouTube, and as of today it has received 8,128,892 views and 44,915likes.
The Red Bull sponsored ‘The Art of Flight’ http://youtu.be/kh29_SERH0Y which took two years to produce and cost $2,000,000 and has received 15,749,477 views and 71,348 likes on YouTube.
While the production budgets to make both of these would be out of the ballpark for even some of Australia’s biggest dealerships, Michael Dublin’s ‘Our Blades are F****ing Great’ http://youtu.be/ZUG9qYTJMsI commercial for the launch of his start-up Dollar Shave Club proves that you don’t need megabucks to grab millions of eyeballs.
This humorous video cost $4,500 to write, shoot and edit and in the first three months after it was posted on YouTube in March 2012, it racked up 4.75 million views thanks mainly to social media. Since then it has had a staggering 22,415,85 views and over 110,546 likes.
What’s more, all three videos started life on the Google-owned YouTube before they went viral.
- It receives more than 1 billion unique viewers per month
- Over 6 billion hours of video are watched each month on this channel – that’s almost an hour for every person on earth
- 100 hours of video are upload every minute
- 80 percent of YouTube traffic comes from outside the US
- It is the third most visited site on the internet behind Google and Facebook
- The platform gets 2,000,000,000 video views per day worldwide
- 829,440 videos are uploaded daily
- The average internet user spends 15 minutes on YouTube per day
So how do you get in the game?
Firstly, get your own YouTube channel – it’s FREE!
Then brief a professional to create your videos and commercials such as Wheel Spin Digital Marketing or DIY with a video camera and some editing software or just point and shoot with your Smartphone.
What sort of videos should you be producing and uploading?
- Customer testimonials
- Product reviews
- New vehicle releases
- Staff profiles
- Car safety features
- Walk arounds
- Case studies
- ‘How to’ demonstrations
- New staff member introductions
- Local events that your business sponsors
- Branded commercials and videos
And by incorporating the magic of sight and sound in your content marketing, you can provide relevant, authoritative and trusted information that will help them with their buying decision.
Best of all, video lets you intercept and engage the buyer at any point in their journey – from the first spark of interest all the way through to buying from your company. Finally, according to Force Marketing, 84 percent of car shoppers plan to watch an automotive video the next time they are in the market for a car.
Will your dealership’s videos be one of them?