Wednesday, April 16, 2014

Apple Carplay coming to rock your ride

Pioneer’s In-dash Car Multimedia Systems to Debut This Winter

Pioneer Corporation today announced one of the first aftermarket in-dash car multimedia systems to provide Apple CarPlay, allowing consumers the ability to upgrade the vehicle they already own to the smarter, safer and more fun way to use iPhone in the car. CarPlay compatibility will be available in Australia by early winter 2014.

Utilising large, in-dash Pioneer LCD displays, CarPlay featuring Siri voice control, gives iPhone users the CarPlay features while allowing them to stay focused on the road.  With CarPlay, consumers with iPhone 5s, iPhone 5c and iPhone 5 can use Siri to make and receive calls, compose and respond to text messages, use Apple Maps for navigation and listen to their music, podcasts and iTunes Radio.  For more information about CarPlay, visit www.apple.com/ios/carplay.

“Pioneer’s years of expertise integrating smartphone connectivity into the automotive environment has provided us the opportunity to be among the first to offer CarPlay to drivers,” said Chris Kotis, General Manager Sales & Marketing of Pioneer Electronics Australia Pty Ltd. “By providing an aftermarket option, Pioneer’s 2014 in-dash multimedia systems will give many iPhone owners the ability to add CarPlay to their current vehicles.”

In addition to a host of on-board navigation and embedded entertainment options, Pioneer’s 2014 in-dash multimedia systems boast a more advanced and responsive user interface than previous Pioneer in-dash receivers as well as many sound quality, convenience and safety enhancements. 


For more information regarding CarPlay compatible product availability by region, visit www.pioneer-carglobal.com/CarPlay.

Tuesday, April 15, 2014

Love without Sex? Not a Chance!

No sex can be a deal breaker.
In the latest member survey by online dating service ELITESINGLES, 588 participants have given the thumbs down to a sexless relationship. When asked about the role of sex in building a long-term relationship, those polled agreed unanimously; 80% believe a serious, long-term relationship cannot be maintained without sex. 

The results of the study reveal the centrality of sex to a healthy relationship. Nearly 80% also think a good relationship relies on frequent sex, and the majority (56%) deny that sexual desire becomes limited after many years together.

And, in terms of the perfect amount of sex, men and women seem to be on the same page. 65% of women and 69% of men consider several times a week the ideal amount of sex for a good relationship. 

Going without sex certainly seems to be a deal-breaker for most Australian singles. A full 68% said they would be unable to consider a serious relationship with someone wishing to remain abstinent. And here some interesting differences between the sexes emerge: while 27% of men would be happy for such a relationship to exist so long as they were allowed other sexual partners, just 12% of women said the same. 

But while female singles may not be keen on polygamy, the survey revealed women to be more impatient when it comes to waiting for sex. When asked how long they'd be prepared to wait in a new relationship, while 55% of men would give their partner as much time as necessary, the same was true of just 39% of women, with close to 40% wanting sex within a few weeks. 

Though participants responded with resounding enthusiasm to a pro-sex relationship, those that had gone sans sex showed surprising commitment: of the 38% of participants who'd been in a non-sexual relationship, 50% had stayed with their partner for more than one year. 

Monday, April 14, 2014

What’s makes Benz buyers different?



If you haven’t noticed, we Aussies love consuming magazines. Just check what’s on the shelves of your local newsagent. Every possible interest is catered for from fashion to travel to business and almost every subject in between. 

We’re even more inclined to read magazines if we’re considering buying a luxury car within the next four years.

A recent Roy Morgan Research report has revealed that intending buyers of luxury cars such as a BMW, Audi or Mercedes-Benz are heavy magazine readers.

RMR’s Tim Martin says: “Clearly, the magazine form appeals strongly to affluent, sophisticated consumers and remains an integral component of any advertising mix with a high-end, aspirational message for a high-spending and engaged target audience.” 

photo credit: [Duncan] via photopin cc

Friday, April 11, 2014

Does the road ahead look rosy or rocky for the Australian auto industry?

Dr Giovanni Pagano.
Over the past 20 years Dr. Giovanni Pagano has established himself as one of Europe’s leading automotive futurists as well as a highly respected speaker and author.

He is the Founding President of the Europa Automotive Institute which over the past decade has been dedicated to disseminating information about the future of the automotive industry in order to assist individuals and organizations in creating their preferred future.

The institute operates also as global incubator of innovation and change in addressing current environmental as well as cultural issues pertaining to the automotive industry.

As a strategist, innovator and change agent, Dr Pagano will ask us to consider three questions about the future: what is probable, possible and what is preferred and will try and stretch the horizon for all of us and inspire us to create what he calls our “preferred future”. 

Whatever you do, don’t miss breakfast with one of the world’s foremost automotive futurists at this year’s AADA Convention. Register now.

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