Tuesday, November 25, 2014

Tapinator Acquires Social Casino Company, InAppFuel

Tapinator, Inc. (OTC: TAPM) announced recently that it had acquired InAppFuel (IAF), a social casino company. InAppFuel powers the casino functionality for a number of application developers on mobile platforms, including Metamoki, Five-O Poker, DreamQuest Games, GameMasons, and many others. 

By offering the first and only minigame Software Development Kit (SDK), InAppFuel allows developers to integrate casino functionality, including slot machines and scratch-off tickets, in less than an hour of time.

InAppFuel's vision is to allow any developer to quickly integrate a casino layer mini game into an existing game.  This will greatly aid gaming companies by efficiently optimizing in-app purchase monetization and improving user retention.  

This unique business solutions (B2B) product not only brings Tapinator a new product line, but it also paves the way for expanding relationships with other developers and studios as IAF grows, thus creating additional acquisition and partnership opportunities in the gaming business.

Social casino properties are among the best at mobile gaming monetization. According to VentureBeat's gaming publication, GamesBeat, casino games have become a $2.7 billion worldwide industry in a short few years thanks to rapid growth on Facebook and the mobile platforms.  

InAppFuel, through its patent-pending minigame SDK and its proven casino minigame engine, intends to participate in this growing market in a substantial way.

InAppFuel was cofounded by Tapinator's CEO, Ilya Nikolayev, who was a minority owner of the company.  By unanimous consent of Tapinator's board of directors and majority consent of the InAppFuel owners, Tapinator purchased InAppFuel for consideration comprised of the assumption of IAF's existing promissory notes, and an earn-out from one half of InAppFuel's net income until such time as InAppFuel's previous owners have been paid out per the terms of the agreement.  

Mr. Nikolayev received no upfront or additional consideration.  The transaction was concluded on October 1, 2014 and will be reflected in the company's Q4 financial statements. The details of the transaction may be found in Tapinator's supplemental information disclosure dated November 13, 2014 on otcmarkets.com.
"We are very pleased about completing this transaction and the coming integration of this new product line with Tapinator's existing business," stated Tapinator CEO, Ilya Nikolayev. "Not only does it provide Tapinator a unique product with huge upside potential, but it also maximizes our current social casino team and is our first business solutions (B2B) product.  

I am grateful to have received the support of both the majority of the owners of InAppFuel and the consent from Tapinator's independent board member, Robert Crates, for this transaction. I believe that this acquisition is going to add tremendous value and momentum for Tapinator."

Tapinator's Senior Advisor, Teymour Farman-Farmaian, added, "We look forward to the impact that this product will have on expanding key strategic product development relationships."
To view a demo of InAppFuel, please watch our video and, for further information, please review our Learn More page.

To view Tapinator's portfolio, please navigate to the iOS, Google Play, or Amazon App Store and search for "Tapinator." Or, for a full listing of Tapinator games with links to each app store, please go to Tapinator.com.

Tapinator is... 

Tapinator (OTC: TAPM) is a global developer and publisher of mobile games on the iOS, Google Play, and Amazon platforms. The Company focuses on operating its own titles, publishing properties where it holds substantial ownership positions, and making strategic investments into promising mobile companies.

Tapinator's owned and operated portfolio includes over 60 mobile gaming titles that, collectively, have over 35 million users.  A number of these titles have risen to the top of the mobile leaderboard charts and have been featured by the Apple, Google, and Amazon App Stores.  

Founded in 2013, Tapinator is headquartered in New York, with development offices in Pakistan, Denmark, and Indonesia.  For a full listing of Tapinator game titles, please go to Tapinator.com.  For further financial information on the Company, please go to OTCMarkets.com/stock/TAPM.  

For live updates, please like us on Facebook at facebook.com/Tapinator or follow us on Twitter at twitter.com/Tapinator.
Forward Looking Statements: 

To the extent that statements contained in this press release are not descriptions of historical facts regarding Tapinator, they are forward-looking statements reflecting the current beliefs and expectations of management made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. 

Words such as "may," "will" "expect," "anticipate," "estimate," "intend," and similar expressions (as well as other words or expressions referencing future events, conditions or circumstances) are intended to identify forward-looking statements. Examples of forward-looking statements contained in this press release include, among others, statements regarding the quoting and trading of our common stock and our expectations regarding our development and monetization plans for our mobile games. 

Forward-looking statements in this release involve substantial risks and uncertainties that could cause the development and monetization of our mobile games, future results, performance or achievements to differ significantly from those expressed or implied by the forward-looking statements. 

Such risks and uncertainties include, among others, the uncertainties inherent in the hits nature of the mobile gaming business.

Tapinator undertakes no obligation to update or revise any forward-looking statements. The quoting and trading of the company's common stock on the OTC Market Group's OTC Link quotation system is often thin and characterized by wide fluctuations in trading prices, due to many factors that may have little to do with the company's operations or business prospects. 

As a result, there may be volatility in the market price of the shares of the company's common stock for reasons unrelated to operating performance. Moreover, the OTC Market Group's OTC Link quotation system is not a stock exchange, and trading of securities on it is often more sporadic than trading of securities listed on the NASDAQ Stock market or another securities exchange.

Accordingly, stockholders may have difficulty reselling any of their shares. For a further description of the risks and uncertainties that could cause actual results to differ from those expressed in these forward-looking statements, as well as risks relating to the business of the company in general, see Tapinator's filings with the OTC Market Group, which are available through http://www.otcmarkets.com.

Monday, November 24, 2014

Photo Editing Basics for the Novice


They say a change is as good as a holiday, so today’s post is by Bethany Cleg, a freelance photographer from Chicago currently living in Sydney Australia. She likes to write for a myriad of blogs and binge watch TV series on Netflix. 
  
Nowadays in our society, it is all about our image. We strive for perfection and if we don't achieve that look in our pictures, we turn to photo editing programs. Thankfully, there are a lot of different software programs on the market which are designed to make photos look perfect. Check out the best ones below.

Get a Great Photo. 
Yes I know this post is about software but in order to save you time in the long run, the best option is to get the best photo possible to begin with. Whether you’re shooting on your iPhone or you’re looking to rent some high-end http://thefront.deliciousmint.net/video-accessories/rigs-stabalisers camera equipment
do your best to start with the strongest picture to begin with. If you are looking to buy or rent some gear you can find a review of two of the 
most popular cameras on the market http://contributors.luckymag.com/post/nikon-vs-canon-what-to-choose here. If that’s not an option or you’re trying to fix an old picture then we can turn to the magic of software.

Gimp.
For those looking for a free photo editing program, Gimp is the best of the best. It was first created back in 1996 and has since been updated profusely. On Gimp, users can use tools to fix the colors of a photo, enhance the contrast, change the brightness and a whole lot more. Editors even have the power on Gimp to sharpen or blur an image they took. If there's a red-eye in a photo, that can be removed and special lighting effects can be put in. That means a simple image can be transformed into an oil painting thanks to Gimp. There's plenty of paint tools offered here and there is even the option of using full layers to edit the photo even more. While there a ton of pros to using Gimp, one con is that it does take quite a bit of time to learn. This software program is best for those who have editing experience, as you'll be able to get real work done in mere minutes.

Adobe Lightroom.
Adobe Lightroom is one of the best photo editing programs, as it allows users to work with RAW files taken off their . Most photo editing software requires that the photo being edited is in a JPEG format, but here that doesn't have to be the case. Besides this, Adobe Lightroom has its own built-in file management system, as well as it lets those using it organize their photos into galleries and collections. In no time, users can put together slide shows, photo books and web galleries using their edited pictures. Opposed to other photo editing programs, Adobe Lightroom preserves the file data, which means that you'll never lose your original photograph while editing. Your picture will always be safe. Some of the tools employed here include an adjustment brush, gradient scale and clone button. Unfortunately, though, Adobe Lightroom doesn't include layers or blend modes like other photo editing programs do. It also has very minimal graphic design elements such as putting in text or making collages out of the photos edited. In fact, there's very few editing options offered at all.

Adobe Photoshop.
Adobe Photoshop is probably the most well known out of all the photo editing programs. This software lets users blend various files together, meaning that head swapping, textures and compositing can be performed here. Adobe Photoshop also includes an unlimited amount of editing options, so you can truly transform any and all photographs with this editing program. There are even some more advanced tools afforded to users for both canvas expansion and image resolution changes. With Adobe Photoshop, the workflow steps can all be saved as actions, which let users easily repeat in the future what has already been done to the photo. Plain and simple, Adobe Photoshop is perfect for those who really want to add a touch of graphic design to their photos. However, there are some cons to keep in mind. There is no syncing here, which means it's not as great of a program for photo editors who have to prepare a bunch of images at once. When using Adobe Photoshop there's also a more likeliness that the original photo will get destroyed in the process compared to other programs.

Always Remember.
There are various photo editing programs offered to editors to get their pictures looking spotless. However, not all these programs and softwares offer the same type of tools. That's why it is crucial that users go through the pros and cons of each program to come up with the best ones for their needs and wants.

If you’re looking for a good beginners guide on having a great picture to begin with before you even start editing you can find one http://contributors.luckymag.com/post/the-complete-guide-to-taking-great-photos here.

You can also follow Bethany at:
https://www.facebook.com/profile.php?id=100006576405873
https://plus.google.com/u/0/101789322715273056645/posts
www.linkedin.com/pub/bethany-cleg/a8/16b/a98/

Sunday, November 23, 2014

Zebra Technologies' Global Study Tracks the Growing Momentum of the Internet of Things in the Enterprise

Businesses say IoT is the transformative technological initiative of the decade according to independent research

Zebra Technologies Corporation (http://www.zebra.com) (NASDAQ: ZBRA), a global leader in products and services that provide real-time visibility into organizations' assets, people and transactions, today released survey results that uncovered the vast majority of business decision makers understand and are in the process of deploying the Internet of Things (IoT) as part of their business strategy. 

Forrester Consulting conducted the commissioned November 2014 study on behalf of Zebra Technologies, and surveyed IT and business decision makers in nearly 600 global firms in the retail, consumer products, manufacturing, transportation, government, oil/gas, healthcare, and hospitality industries. Zebra's expertise in many of these verticals has expanded with its acquisition of Motorola Solutions' Enterprise business in October 2014.

Zebra piloted an initial investigation into the understanding and adoption rate of IoT in enterprises in a 2012 study entitled "Building Value from Visibility," which established a baseline for global IoT adoption in business. One of the data points showing the increase in IoT adoption over the past two years indicates that only 15 percent of surveyed firms had an IoT solution in place in 2012 - this number has increased to 25 percent in 2014.

KEY FINDINGS
-- Global firms recognize the transformational role of IoT solutions. Over 80 percent of surveyed firms believe that IoT solutions will be the most strategic technology initiative for their organization in a decade. These firms look to IoT solutions as a way to address a variety 
of strategic, operational, and business challenges.

-- Strong IoT solution deployment momentum among global firms. Nearly 65 percent of firms surveyed have deployed or are in the process of implementing IoT solutions. There is also strong IoT deployment momentum across the globe, with over 70 percent of Asia Pacific firms having an IoT solution in place, or being in the process of implementing an IoT solution. New cities, buildings, and infrastructure in many Asia Pacific countries have enabled this strong adoption rate.  In comparison, 60 percent of North American, 52 percent of European and 71 percent of Latin American firms are in these same stages of IoT 
solution deployment.

-- Wi-Fi, real-time location tracking, and security sensors are important elements of IoT solutions. Of firms surveyed, 83 percent identify Wi-Fi infrastructure and real-time location tracking technologies as important or very important building blocks of IoT solutions. Sensor 
technologies to monitor assets and the surrounding environment were also pointed to as important or very important technology elements by over 80 percent of global firms.

-- Improved customer experience identified as top business benefit IoT can help achieve. Nearly half of the surveyed firms identified improved customer experience as one of the top five benefits of deploying IoT solutions. Supply chain optimization, visibility, loss prevention and cost efficiencies also were identified as top five benefits by between 44 percent and 46 percent of firms.

SUPPORTING QUOTE
Anders Gustafsson, Chief Executive Officer, Zebra Technologies

"Over the last two years, there has been a growing need for organizations to obtain a full picture of their business operations. I believe that with these survey results, it is clear that enterprises in key industries globally are adopting Internet of Things solutions to arm themselves with the real-time data and intelligence to become smarter and more connected. At Zebra, we believe that IoT and visibility solutions can help businesses reach new levels of efficiency and deliver greater value for customers."

SUPPORTING RESOURCES
Website: blogs.zebra.com/forrester (http://blogs.zebra.com/forrester) 
Facebook: Zebra Technologies 
(https://www.facebook.com/ZebraTechnologiesGlobal)
Twitter: @ZebraTechnologies (https://twitter.com/zebratechnology )

What does Zebra Technologies do?
Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit www.zebra.com/possibilities.

(c) 2014 ZIH Corp. Zebra, the Zebra head graphic and Zebra Technologies logo are trademarks of ZIH Corp, registered in many jurisdictions worldwide. All rights reserved. All other trademarks are the property of their respective owners.

Thursday, November 20, 2014

Australian Marketers Not Afraid to Experiment with Content Marketing

Joe Pulizzi, CMI founder.
-- Content Marketing Institute Releases New Research on State of Content Marketing in Australia 

Australian marketers are focused on better understanding their audience and are willing to try different content marketing tactics to engage with them. That is just one of the many insights in one of the most highly anticipated research reports in Australia, Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends (http://bit.ly/AU2015CMI ), produced by Content Marketing Institute (http://contentmarketinginstitute.com/ ) and the Association for Data-driven Marketing and Advertising (ADMA) and sponsored by Brightcove. 

This is the third year for the survey studying content marketing in Australia. It is based on responses from 251 for-profit marketers from both business-to-business (B2B) and business-to-consumer (B2C) organizations. 

This year, the research shows that a high percentage are focused on audience-centered initiatives, such as developing a better understanding of what content is effective, creating more engaging content, and gaining a better understanding of their audience.

"It's encouraging to see Australian marketers are focused on their audiences so they can provide valuable, relevant content that speaks to them," says Joe Pulizzi, founder of Content Marketing Institute and author of Epic Content Marketing. "They're experimenting with how they use specific tactics to reach those audiences. In particular, we saw a decrease in blog usage this year, and increases with infographics, in-person events, and microsites."

"Australian marketers clearly understand the value of content marketing and 73% of those who have a documented content marketing strategy are planning to increase their investment in this area during the next 12 months," says Jodie Sangster, chief executive officer, ADMA. "It's encouraging to see content marketing is now being used more for engagement rather than brand awareness. However, greater steps will need to be taken by marketers to both truly understand the role of content within a marketing strategy and to measure results."

There are many more eye-opening findings in the full report (http://bit.ly/AU2015CMI ).
Our SlideShare ( http://www.slideshare.net/CMI/content-marketing-in-australia-2015-benchmarks-budgets-and-trends-by-content-marketing-institute-and-adma-sponsored-by-brightcove ) presentation is available for download.
Graphics, charts, pictures, quotes and more, are available in Dropbox (https://www.dropbox.com/sh/tfeq66mmtpcphgh/AAA_ZwSruI_m5_RHNicROW_Ga?dl=0 )

About Content Marketing Institute
Content Marketing Institute (http://contentmarketinginstitute.com/ ) (CMI) is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World (http://contentmarketingworld.com/ ) event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. 

CMI also produces the quarterly magazine Chief Content Officer (http://contentmarketinginstitute.com/chief-content-officer/ ), and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013, and 2014 Inc. 500 company. View all CMI research at www.contentmarketinginstitute.com/research. Learn how to create a documented content marketing strategy, a key component for improving overall content marketing effectiveness.

About the Association for Data-driven Marketing and Advertising, the Association for Data-driven Marketing and Advertising (ADMA) (http://www.adma.com.au/ ) is the principal industry body for information-based marketing and advertising and is the largest marketing and advertising body in Australia with more than 600 member organisations.
ADMA represents the new era of marketing and advertising-a 360 view from end-to-end.

-- From marketing to advertising 
-- From effective to creative 
-- From above to below 
-- From measurable to engaging

ADMA is the ultimate authority and go-to resource for creative and effective data-driven marketing across all channels and platforms, providing knowledge, advocacy, insight, and innovation to advance responsive and enlightened marketing.

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