Wednesday, September 2, 2015

30 World Debuts Confirmed For 2015 LA Auto Show

Key reveals expected:
All-new Infiniti QX30 crossover
All-new Hyundai Elantra
Jaguar F-Pace luxury SUV
Kia's next generation Sportage

Confirmed premiers:
Alfa Romeo, BMW, Bentley, Fiat, Ford Motor Company, General Motors, Honda, Jaguar Land Rover, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Porsche, Subaru and Volkswagen.

Also, this year's global and North American debuts will deliver production and concept vehicles representing the ever-growing performance, mid-size cross over, electric and high-technology categories. Debut categories range from luxury SUVs and flagship sedans to new compact sedans.

Thursday, August 27, 2015

Searching for Sales Leads?

According to a recent Deloitte Research report, 80 per cent of all new car leads and almost 100 per cent of all used car leads are driven by online channels such as social networks, email and PPC.

A 2014 European study revealed car buyers spend more time researching online than for any other product.

The same study also reported that the average car buyer spends up to 10 hours on the web researching before committing to when and where to buy.

Google has found that buyers have been using on average 18.2 information sources before making a purchase decision with over half of these sources being digital.

So what are you doing to capture these ‘receptive’ consumers? Is your online advertising optimised to generate sales leads?

Here’s what has worked for some of our digitally savvy clients. 
  • Attention-grabbing creative
  • Targeting a defined audience
  • Ample traffic
  • A compelling offer
  • An engaging website or microsite 

All of the above are vital to creating a dynamic online presence for your business.

How do we do it? Search engine marketing (SEM) promotes your website by increasing its visibility in search engine results pages.

Using analysis, we present web content at times when it is most likely to be seen by potential customers.

We also make your business engaging with attention-grabbing content and regularly updated promotional offers.

We understand that it takes more than SEM to reach an online audience. That’s why we employ the latest marketing tools including video, device targeting, dynamic banners and text ads, keyword targeting and much more. 

If this sounds like a plan that could work for you, send me an email in the COMMENT NOW box.

Thursday, August 20, 2015

Ferrari finishes 1-2 at Auction

David Gooding, President of Gooding & Company said: “To hit $128 million in just two days with just 129 cars is a real achievement.”

The skinny
  • Pebble Beach Auction realises more than $128 Million
  • 3 cars sell above $10 million, 26 cars above $1 million
  • New auction records broken for Ferrari and Porsche
  • 2 day company sales record
  • 115 of 129 lots sold – 89% sale rate
  • Highest ever average price of $1,113,896 per car 

Top five
  • 1961 Ferrari 250 GT SWB California Spider, $16,830,000
  • 1962 Ferrari 250 GT SWB Berlinetta Speciale, $16,500,000
  • 1982 Porsche 956, sold for $10,120,000
  • 1960 Porsche RS60, sold for $5,400,000
  • 1957 Ferrari 410 Superamerica Series II Coupe, sold for $5,087,500 
photo credit: 11 via photopin (license)